Felix Adamu Nandonde is a Lecturer in Marketing, atCollege of Economics and Business Studiesof Sokoine University of Agriculture, Morogoro, Tanzania. Felix has graduated with PhD in Business Economics from Aalborg University in Denmark, an MSc from Newcastle University-upon Tyne, UK and Bachelor of Business Administration from Mzumbe University, Tanzania. He teaches undergraduate courses: Business Communication and Business Strategy and Management Strategy for MBA Evening. He also teaches International Marketing of Agribusiness Products for MBA-Agribusiness. His research works appeared in Journal of African Business, African Management Review, Ethiopian Journal of Business and Economics, Journal of Business Research, British Food Journal, Journal of Language, Technology & Entrepreneurship in Africa, and International Journal of Retail & Distribution Management. Felix has published five book chapters and has authored a handbook of Business Communication Skills with Mzumbe Book Project, Morogoro, Tanzania. Mr Nandonde is a co-founder of a GMF consultancy firm (www.gmf.co.tz) based in Morogoro, Tanzania. He worked with National Bank of Commerce (NBC) 1997, Tanzania Limited as Sales Consultant Business Banking and Ministry of Livestock and Fisheries as a Director to Production and Marketing. Mr Nandonde has presented papers in various international conferences. He is a member of Academy of International Business, Association for Business Communication and Africa Academy of Management Science.