Dr. George Sinesius Fasha

Education, Licenses and Certifications:

• PhD Marketing Management- University of Pretoria

• Master of Business Administration – University of Dar es Salaam

• Bachelor in Business Administration (Marketing Management)- Mzumbe University

• Membership- AGREST-Agricultural Economics Society of Tanzania

George has over 10 years working experience in teaching; training and providing out reach services. George also has an extensive experience in assisting a wider range of clients in providing advisory services that range from agriculture to other service sectors.

George in 2015 completed his PhD in Marketing Management from the University of Pretoria, where in his thesis ‘Cultural orientation, service performance and customer satisfaction as antecedents of corporate reputation in the Tanzanian banking industry’, he conceptualized a service performance model relevant for the realities of the Tanzanian banking industry that is predominantly cash based. A comparison of local and foreign banks was performed using multiple group structural equation modelling in examining the structural relationships between the constructs.

His areas of expertise are in Agricultural Marketing, Value Chain Analysis, Services Marketing and Marketing of the Banking services.